Bradley Lee
10+ years of hands-on experience designing, engineering, and deploying industrial pallet racking, high-density storage, and automated warehouse systems for clients across 60+ countries. Trusted advisor to 3PLs, retailers, manufacturers, and cold-chain operators worldwide.
Over a Decade of Warehouse Engineering Across Three Continents
Bradley Lee is widely recognized within the global material handling industry as a pragmatic, deeply technical voice on warehouse storage system design. Since beginning his career on the production floor of a Guangdong rack manufacturer in 2016, Bradley has personally engineered, quoted, and overseen the installation of more than 320 warehouse projects ranging from small e-commerce fulfillment centers in Indonesia to 25,000-pallet automated cold-storage facilities in Mexico.
Today, as Head of International Business at Gieantech (Dongguan Ju'an Intelligent Storage Equipment Co., Ltd.), Bradley leads a 14-person export and engineering team that ships racking solutions to over 60 countries each year. He is a frequent technical reviewer for projects requiring FEM 10.2.02, AS4084, and RMI/MH16.1 compliance, and is regularly consulted by 3PL operators, retail chains, and pharmaceutical distributors planning multi-site rollouts.
Bradley's writing — published on Gieantech.com, the company's distributor network, and several industry trade publications — focuses on translating dense engineering specifications into actionable guidance for warehouse managers, logistics directors, and procurement teams. His articles on radio shuttle systems, drive-in vs. push-back economics, cold-chain rack corrosion mitigation, and seismic-zone rack design are used as internal training material by distributors in the Philippines, Mexico, Vietnam, UAE, and Chile.
Beyond Gieantech, Bradley is an active member of the Material Handling Institute (MHI) and the Chartered Institute of Logistics and Transport (CILT), and contributes to ongoing working groups on sustainable storage materials and warehouse robotics integration. He holds an engineering degree from South China University of Technology and is fluent in English and Mandarin Chinese.
9 Specialty Domains in Warehouse Storage Engineering
Bradley's technical depth covers the full spectrum of industrial storage solutions — from manual racking to fully automated systems, from ambient warehouses to deep-freeze cold chains.
Industrial Pallet Racking
Selective, drive-in, double-deep, push-back, and pallet flow systems engineered for FEM 10.2.02 / AS4084 compliance.
High-Density Storage
Radio shuttle, 4-way shuttle, mobile (VNA), and pallet flow systems for capacity-constrained warehouses.
AS/RS & Automation
Integration consulting for mini-load, unit-load AS/RS, and shuttle systems alongside WMS/WCS platforms.
Cold Storage Racking
Galvanized & powder-coat systems rated for -30°C with anti-corrosion components and freezer-floor integration.
Mezzanine & Multi-Tier
Structural mezzanine floors, shelving mezzanines, and pick modules with full loading & egress engineering.
Warehouse Layout Design
Pallet position optimization, aisle planning, MHE compatibility, and CAD layouts with throughput modeling.
Specialty Storage
Cantilever (long goods), tire, drum, mold, chemical (GHS), coil, and fabric rack engineering.
Export Logistics
Container loading optimization, INCOTERMS structuring, customs documentation, and on-site supervision.
Compliance & Standards
FEM 10.2.02, AS4084, RMI/MH16.1, EN 15512, NFPA 13/30 seismic and fire-protection design review.
10 Years from the Factory Floor to Global Engineering Lead
A continuous progression through manufacturing, engineering, sales, and international business — giving Bradley a 360° understanding of how racking systems are made, sold, shipped, installed, and serviced.
Junior Sales Engineer
Started on the factory floor learning rack manufacturing processes. Moved into sales engineering, quoting medium-duty and selective racking projects for domestic Chinese clients.
Project Engineer
Designed and oversaw installation of 20+ warehouse projects including drive-in racks for cold chain and mezzanines for e-commerce fulfillment centers across Pearl River Delta.
International Sales Manager
Built export channels across Southeast Asia and the Middle East. Personally led 80+ international projects including a 12,000-pallet radio shuttle deployment in Vietnam.
Senior Solutions Architect
Recruited to lead Gieantech's technical solutions team. Developed proposal engineering process, vendor-neutral specifications, and the company's seismic-zone design library.
Head of International Business
Leads 14-person export & engineering team serving 60+ countries. Personal portfolio includes 320+ designed projects, 8 active distributor partnerships, and ¥40M+ annual export revenue.
Verified Industry Credentials
Bradley actively maintains membership in leading industry bodies and continuously updates his certifications to stay current with evolving storage standards.
B.Eng. Mechanical Engineering
South China University of Technology
MHI Certified Professional
Material Handling Institute
AS4084 Compliance Specialist
Australian Racking Standards
CILT Practitioner
Chartered Logistics & Transport
Trusted by Warehouse Operators Worldwide
Selected testimonials from distributors, 3PL operators, and warehouse managers Bradley has personally served.
Bradley's rack layout for our Manila DC saved us nearly 18% on pallet positions versus our original CAD plan. His knowledge of seismic compliance for the Philippines is unmatched among the Chinese suppliers we've worked with.
We've imported racking from China for over a decade. Bradley is one of very few engineers who actually visited our Mexican site, walked the slab cracks with us, and re-engineered the baseplates accordingly. Real expertise, not just sales talk.
Bradley's cold-storage rack specification helped us pass our -25°C freezer inspection on the first try. The corrosion-mitigation detail in his proposals is rare in this industry — he writes like an engineer, not a salesperson.
Working with Bradley feels like having an in-house engineering consultant. He reads our floor plans, asks the right questions about pallet weights and forklift turning radius, and responds with detailed drawings within 48 hours. Highly recommended.
About Bradley Li & His Expertise
Common questions from distributors, project managers, and warehouse operators considering working with Bradley.
What makes Bradley Li qualified to advise on warehouse storage solutions?
Bradley brings 10+ years of continuous experience in warehouse racking — starting on the factory floor in 2016, progressing through engineering and project management roles, and now leading Gieantech's international engineering team. He has personally designed 320+ warehouse projects across 60+ countries and holds certifications from MHI, CILT, and AS4084 compliance bodies.
How does Bradley's expertise differ from typical sales engineers in this industry?
Unlike most export sales staff, Bradley has hands-on factory and project-installation experience. He reads warehouse drawings as an engineer, performs structural calculations to FEM/AS4084 standards, and frequently visits client sites in person — including post-earthquake inspections in seismic regions. His proposals include load calculations, not just price lists.
What industries does Bradley specialize in?
Bradley's project portfolio spans 3PL/logistics, e-commerce fulfillment, food & beverage cold chain, automotive parts, retail distribution, pharmaceutical (GxP) warehouses, and heavy industry. He has particular depth in cold storage (-30°C systems), seismic-zone design, and high-density automated storage (radio shuttle, AS/RS).
Can Bradley help with warehouse design even if I'm not buying from Gieantech?
Yes — Bradley regularly provides initial layout consultation and standards reviews. While Gieantech naturally supplies the racking, Bradley's technical reviews on layout efficiency, code compliance, and MHE compatibility are vendor-neutral and have helped many clients avoid costly redesigns later.
How can I contact Bradley directly?
You can reach Bradley at bradley@gieantech.com, by phone at +86 18390959816, or connect on LinkedIn. He typically responds to technical inquiries within 24 hours during business days (UTC+8) and is happy to schedule video calls for project consultation.
Does Bradley travel for on-site visits and project consultations?
Yes. Bradley regularly visits client sites for large projects (typically 1,000+ pallet positions), seismic-zone designs, cold-chain installations, and distributor partnership reviews. Travel destinations in the past 3 years include Mexico, the Philippines, UAE, Vietnam, Indonesia, Chile, and the United States.
Have a Warehouse Project? Talk to Bradley.
Whether you need a 50-pallet shelving upgrade or a 25,000-pallet automated facility design — Bradley personally reviews every serious inquiry and responds within one business day.